PARENTING brings a fresh, modern perspective to the fast-paced, often humorous, sometimes chaotic, and almost always joyful life with children. From those first hazy days home from the hospital to the moment the kindergarten bus arrives, we deliver up-to-the-minute news, trends, tips and products that this new generation of tech-savvy parents craves. Whether the topic is health and development, early childhood education, or the coolest gear for parents and kids, we present it in a conversational and contemporary style. Parenting not only impacts the growth and development of future generations, but serves as an entertaining, timely escape for this extremely busy time in readers’ lives.

Total rate base: 1,650,000


PARENTING SCHOOL YEARS is the BFF of the millennial mom with top-notch experts, eye-popping photography, the agility of the web, access to everyday parents via social media, and editors who “live” the content. Just like her child’s rapidly expanding world outside the home, Parenting School Years infuses its content with topicality and pop culture IQ in a language that relates to today’s families and their fast-paced, digitally driven lifestyle. We stay on top of the trends, establishing ourselves as a trusted source for up-to-the-minute tips, ideas, news, and products that will help the whole family confidently navigate the transition to independence.

Total rate base: 575,000

Babytalk recognizes that there are a few ways to have a baby, but lots of different ways to raise one! Providing information that moms-to-be and new moms covet, Babytalk delivers straight talk for modern moms who are learning to navigate the new (overwhelming, yet incredible) world of motherhood.

Parenting.com
Mixing the business and pleasure of parenting, parenting.com offers visitors all of the searchable and sharable content she needs to navigate and celebrate her lifestyle as a mom today.

From the first thought of pregnancy through the first trimester, Conceive offers women and their partners the unique guidance they need as they begin their journey into early parenthood. The Conceive brand exists in cross media platforms online and in print.

Working Mother provides today's career-minded mom with the information and guidance she needs to manage her time, create balance between work and family, and ultimately simplify and enrich her daily life.

For business-to-business information, please contact Joan Sheridan LaBarge at 212-219-7492 or joan.sheridan@workingmother.com

Moms don't respond to a one-size-fits-all approach. Neither do marketers. A successful marketing campaign demands a clear understanding of our clients' goals, needs and objectives. With this knowledge in mind – along with our unique expertise of the mom market – we will help construct marketing solutions specifically tailored to your brand. Throughout the campaign, we will reevaluate each tactic to insure that we are reaching moms in the most efficient and effective ways possible – thereby yielding a strong ROI.

The Parenting Group's coverage of the issues that matter most to modern families consistently generates press and buzz among the country's top media outlets, and has been recognized with the industry's most prestigious awards.