The Parenting Group
2010 Marketing Programs
Babytalk’s Love Your New Mom Body
TPG Marketing and StrollerFit® will promote Babytalk's Love Your New Mom Body editorial
platform via an integrated marketing program that helps new moms embrace and take care
of their post-baby bodies. Babytalk magazine will encourage moms to participate in LYNMB
workouts in StrollerFit classes nationwide, giving marketers a positive and fitness-focused
environment to sample or distribute literature. Program exposure includes exposure in
Babytalk magazine and sampling at StrollerFit locations.
Timing: April Issue
Babytalk’s Breastfeeding Resource Guide
In honor of National Breastfeeding Awareness Month, Babytalk's Breastfeeding Resource
Guide is an in-book unit that features a wide array of products and accessories to make
breastfeeding easier for new moms. This special section allows advertisers to be a featured
anchor sponsor of their category or have their product featured within their relevant
category—including product descriptions and online resources. Exposure includes a brand
mention both in-book and online; anchor sponsors also receive product shot and logo
exposure.
Timing: August issue
Babytalk’s World’s Biggest Playgroup
What started in our own backyard (New York City) quickly became Babytalk's signature
grass-roots marketing event, crisscrossing the country since 2005. This day of fun for
moms, babies, and young children includes free interactive classes, live entertainment,
raffle drawings, free product samples, and hands-on activities. Marketers have the
opportunity to showcase, sample, and raffle products to moms and their young children.
Pre-event exposure includes a promotional spread in Babytalk magazine,
worldsbiggestplaygroup.com, and local media outreach.
Timing: November issue
The Guide to All Things Mother’s Day
The Guide to All Things Mother's Day is a special section in the May issues of Parenting
and Babytalk that promotes gifts ideas for mom. Advertisers will be able to submit 50 words of copy, url, logo,
and product shot to appear in 1/4 pg listing. A similar version of the Guide will also appear in our sister publication,
Popular Science, to help dad find the perfect gift and increase exposure!
Timing: May issues
Parenting Extras and Babytalk Extras
Extras is the ultimate resource for moms who are seeking information about Babytalk and
Parenting events, promotions, and sweepstakes, plus special offers and product
announcements from our advertisers. The monthly in-book pages each have corresponding
websites to bring our audience online and offer customizable brand extensions. Marketers
have the opportunity to create dedicated content such as custom sites, online
sweepstakes, downloadable coupons, and podcasts to enhance their campaigns and
extend online exposure. Visit babytalkextras.com and parentingextras.com.
Timing: Monthly
Little Bookworms
Little Bookworms is a celebration of books for readers of all ages! A spread in Babytalk,
Parenting Early Years, and Parenting School Years will feature collections of children's books, specific to age and magazine title, themed to match an advertiser's brand. The spread will drive readers to the online destination to enter to win a prize package of featured books.
Timing: March issue
Parenting’s Best Birthday Ever
Together with its sponsors, Parenting's Best Birthday Ever program helps moms plan and
execute a memorable, yet manageable party! Moms can enter for a chance to win an ultimate birthday party for her child along with a complete room makeover with a matching theme! Program exposure includes exposure in Parenting magazine to announce the contest and provide planning advice for moms along with a recap spread in the December/January issue. Also, an online Best Birthday Ever site section will include everything moms need for a fun and successful birthday party.
Timing: April issue, Dec/Jan issue
Parenting’s Guide to the Ultimate Summer Block Party
In support of Parenting's June 2010 issue, TPG and its sponsors are creating the Ultimate
Summer Block Party program. This summer-themed marketing program will give moms all the tools and ideas she needs to throw the ultimate block party. TPG will create a promotional page and encourage moms to visit a custom block party site for more block
party ideas. Each advertiser will receive logo presence on the page. This site will be mom's guide to creating the ultimate block party. This site will have sponsorable and customizable block party tips and tools so mom will have all the information at her fingertips. There will also be a sweepstakes to enter to win your own block party, featuring advertisers' products!
Timing: June issue
Parenting’s Family Road Trip
Parenting’s Family Road Trip will profile one family's adventure during the quintessential
family tradition—the road trip. Advertisers can gain valuable exposure through in-book, online, and organic brand integration. Sponsorable elements include: an in-book promotional spread documenting a family's actual trip and highlighting advertiser
goods/services/locations along their route; an online hub featuring the family's live trip footage and blogs as well as useful travel information and tools; and a contest to win a family road trip. Parenting's Family Road Trip was chosen by Min as the recipient of a 2009 Integrated Marketing Award for Best Sweepstakes/Contest.
Timing: Monthly
Parenting’s Back to School Program
Back-to-school season is an exciting and busy time for mom as she gets organized, plans ahead, and stocks up for the new school year. For the 3rd consecutive year, Parenting and its sponsors present a comprehensive back-to-school program to help parents and kids get off to a smart start with valuable lessons, tools, and advice for a great school year ahead. A custom-published booklet featuring timely content will be distributed at pediatricians' offices and schools (to parents only). Advertisers will be featured on a special back-to-school section for the Parenting Privileges site. Promotional pages will also appear in Parenting School Years and Parenting Early Years' August, September, and October issues, and there will be a First Day of School Online Photo Contest.
Timing: August, September and October issues
Holiday Essentials
Once again, The Parenting Group's Holiday Essentials program is here to help moms prepare for the busy holiday season. Multiple in-book holiday planning guides will give mom suggestions to help survive the planning, cooking, and shopping that surround the holidays. An online destination hosted on Parenting.com will complement the in-book gift guide with an interactive tool that allows kids and parents to create and send a wish list to the gift givers in their lives..
Timing: November and Dec/Jan issues
To build a customized, ownable sponsorship that meets your brand objectives, please contact your Parenting Group Account Manager.
