On Parenting’s 2009 strategy:

• “While tough times have prompted many media outlets to consolidate their publications, Bonnier is doing the opposite with Parenting magazine. Next year, it will split the title into two editions: Parenting Early Years and Parenting School Years.”
  – Media Daily News


• Separated at Birth: Bonnier splits Parenting into demo-targeted editions – “…research found moms of older kids weren’t well served by existing magazines, suggesting big growth potential for School Years.”
  – Mediaweek


• “This is going to facilitate us in having a longer relationship with moms,” said Greg Schumann. – DM News


• “…separating the magazine into two editions will significantly increase the potential for audience growth.” – Circulation Management

Live with Regis and Kelly's Beautiful Baby Search with Parenting magazine

• 32 on-air mentions broadcast live to Regis and Kelly’s audience of over 4 million viewers per day.
• Record-breaking traffic to Parenting.com’s Beautiful Baby Search photo galleries, resulting in over 8 million page views in the month of January alone.

Parenting Privileges Launch

“Bonnier Corp.’s Parenting group, publisher of Parenting and Babytalk magazines, recently announced the launch of its subscriber rewards program that allows families to earn up to 20 percent cash back rewards at online retailers-- talk about perfect timing.”  -- Circulation Management magazine

Parenting.com in the News

• Parenting.com surveys featured on TODAY, The Tonight Show with Jay Leno, The View, in articles from Associated Press, The New York Times, and hundreds of media outlets nationwide.
• Parenting.com’s Child Health Guide tool in USA Weekend: “Parenting.com has a new tool that breaks down symptoms and indicates under what conditions your child needs to see a doctor.”
• Parenting.com’s “Messiest Car Contest” on TODAY: “Car Cleanup: Organize Your Automobile with Parenting magazine’s Lisa Bain.”
• Parenting.com’s partnership with Zag in Digital Media Report: “In a novel partnership, the car dealer network Zag.com fuels a Cars for Moms section of Parenting.com.”

MomConnection in the News

MomConnection survey results and the MomMatters newsletter have received extensive coverage in the trade and consumer press, from an exclusive survey for Brandweek that headlined the trade publication’s special report on Gen Y moms: “The Post Soccer Mom,” to a Mother’s Day survey conducted on behalf of the New York Daily News for a feature story on stay-at-home moms.

Babytalk/Good Morning America Cover Contest

• ABC’s national morning show partners for the third year with Babytalk on its annual search for its November cover baby.
• The six-month program features on-air promotion on three GMA broadcasts and online at abcnews.com. GMA’s 5 million+ viewers vote online to select the winner.